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Bundesliga scores with AWS for insight into every live broadcast

Bundesliga will use AWS artificial intelligence, machine learning, analytics, compute, database, and storage services

Germany’s Bundesliga has selected AWS as its official technology provider to deliver more in-depth insight into every live broadcast of Bundesliga games and enable new personalised fan experiences.

Bundesliga will use AWS artificial intelligence, machine learning, analytics, compute, database, and storage services to deliver real-time statistics to predict future game outcomes, and recommend personalised match footage across mobile, online, streaming, and television broadcasts.

Using AWS, Bundesliga plans to build new Cloud-based services that automate processes, increase operational efficiency, and enhance the viewing experience.

The league will use Amazon SageMaker to develop a new next-generation statistics platform that will offer fans real-time predictions on when a goal is likely to be scored, identify potential goal-scoring opportunities, and highlight how teams are positioning and controlling the field, based on live data streams and historical data from over 10,000 Bundesliga games.

Bundesliga also plans to leverage AWS ML services, such as Amazon Personalise, an ML service to create real-time and individualised recommendations, to offer fans personalised game footage, marketing promotions, and search results based on their favourite teams, players, or matches.

The deal also includes AWS’ ML services, including Amazon Rekognition, which will be used to build a Cloud-based media archive that will automatically tag specific frames, from more than 150,000 hours of video, with metadata such as game, jersey, player, team, and venue, so that the league can easily search historical footage and surface pivotal moments for in-game broadcasts, in more than 200 countries. The archive will enable Bundesliga to search across its entire history of football footage to provide a more enhanced viewing experience for fans and automate the current manual process of searching and tagging match highlights.

“We are extremely excited to be working alongside AWS to develop the next generation of football viewing experience,” said Christian Seifert, CEO of Bundesliga. “Innovation means challenging the status quo. Working closely with AWS, as one of the most innovative technology companies in the world, significantly enhances the investment we’ve made in innovation over the past two decades, all of which contributes to us being able to deliver a world-class football experience for our fans.”