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AE Live powers graphics for three World Cups

Company delivered augmented reality graphics and services for T20 World Cup, Rugby League World Cup and Women's Rugby World Cup

AE Live has produced a range of graphics for three major sporting competitions over the past few weeks: the ICC Men’s T20 World Cup, Rugby League World Cup and Women’s Rugby World Cup.

For the T20 World Cup in Australia, AE Live used Spidercam robotic camera technology to deliver augmented reality graphics for all matches beginning with the Super 12 stage through to the final.

For the Rugby League World Cup, the company provided graphics for the BBC Sport and Whisper TV broadcast coverage of the men’s and women’s matches, which are all being played in venues across England. 

The company remotely supported Whisper with match graphics from its operational base in Ealing. AE Live teams were both on-site and working remotely in Salford to manage host broadcast and presentation graphics for coverage on BBC Sport.

At the Women’s Rugby Word Cup, the company provided broadcast graphics and augmented reality services, as well as acted as the tournament’s official timekeeper for the broadcast and in-stadia display feeds.

“Having three top-tier World Cups overlapping is quite rare,” said Nick Baily, CEO, AE Live. “This period is a testament to the global resources that AE Live can deploy. These events demand the very best from us in terms of delivering high-quality data visualisation across both on-screen graphics and AR and we have been able to pool resources across our global network of creatives, technicians and operational specialists to deliver a world-class product on all three events.”