Ateliere Creative Technologies has enabled SVT’s first fully software-defined live sports production.
Sveriges Television (SVT) deployed Ateliere Live to execute its production of Rally Sweden 2025, the second leg of the FIA World Rally Championship (WRC) in Umeå. As part of its Project Neo, which was initiated in 2020, the broadcaster is transitioning from conventional broadcasting to fully digital operations, aiming to optimise processes, minimise costs and reduce its environmental impact by 50 per cent.
Removing the need for proprietary equipment, Ateliere Live’s cloud-native platform enabled uninterrupted coverage regardless of changes on the ground. The solution’s remote proxy vision mixing technology, powered by NVIDIA GPU processing, simplified scalability and allowed instantaneous updates to rundowns.
Integrating studio and REMI production, SVT was able to use a hybrid workflow deploying its Stockholm-based NEO system and managing live feeds, vision and audio mixing, and graphics remotely. A local WRC compound provided the ingest node for world feed while SVT’s Umeå facility handled domestic coverage with PTZ cameras and commentary kits. Two roaming reporters equipped with cellular-bonded backpacks provided dynamic coverage on the ground.
Christoffer Ainek, technical producer at SVT, said, “An entire complex production was delivered using software-based tools and streaming media, marking a major milestone in our evolution toward software-defined workflows. We are beyond the proof-of-concept phase and fully operational with flexible, software-based live production.”
Replacing proprietary hardware with COTS, commercial GPUs and consumer-grade mixers and displays delivered cost reductions and the integration of SVT’s open-source talkback system, NeoCom, into Ateliere Live enhanced communications and production quality, said the company.
Dan Goman, Ateliere’s CEO, said, “Ateliere Live exemplifies our commitment to transforming live production. By enabling a fully software-defined workflow, we’re eliminating the need for costly proprietary hardware and unlocking unprecedented flexibility for broadcasters to scale quickly and sustainably. SVT’s achievement paves the way for a more efficient and eco-friendly future in live sports production.”
“After years of development, testing, and collaborative efforts, SVT is finally realising the vision of true software-defined production—a vital step leading to the 2026 Olympics,” said Dennis Buhr, Head of Production Development at SVT.
