IP distribution has come to fore in 2020 as more and more broadcasters and content creators have moved to remote production and IP cloud-based distribution and management, at least that’s according to LiveU.
The company reports its LiveU IP Matrix has seen a 100 per cent increase in 2020, while the average number of sessions by users has doubled.
As part of its annual State of Live report, LiveU also found more than 1,000 LiveU customers took more than 30,000 live feeds per month over the summer for distribution to local, national and global news broadcasts.
It also saw an increase in international content sharing with international broadcasters particularly interested in the US election, with customers leveraging LiveU Matrix to share election updates with global affiliates.
“Our IP-based technology is inherently suited for remote productions. With the ongoing pandemic and subsequent health, logistical, and budget concerns, our cellular-based portable units have enabled live broadcasts to carry on from home and other locations. At the same time, the move to IP-based workflows has required producers to think differently about the way they create and share live content,” said Samuel Wasserman, LiveU’s CEO and co-founder.
“In the midst of the pandemic, our customers were able to rise above the challenges and deliver content that informed, engaged, and entertained viewers,” he added. “As the market hopefully stabilises with the availability of vaccines, we see the return of live sports and the use of live streaming, remote production, and IP contribution and distribution growing even more.”