Zixi has officially relaunched its Global Partner Programme.
Aiming to strengthen technical regulations and drive go-to-market collaboration in the media supply chain environment, the programme has been refreshed under the leadership of Jonathan Low, VP of channel sales and partnerships at the company.
Having recently joined Zixi, Low has worked on enhancing the collaborative partner initiative to include technical certification tracks, co-development resources and coordinated marketing support. The project is designed to drive joint value creation for partners, accelerate time-to-revenue and widen Zixi’s market reach through a scalable framework, the company added.
“We’ve spent the past several months listening to partners and rethinking how we can best support them,” said Low. “This relaunch reflects that input, making it easier to integrate with Zixi, collaborate on solutions, drive business together and delivering value to our mutual customers.”
Prior to his arrival at the company, Low held leadership roles at organisations such as WRN Broadcast, Arqiva, Deluxe, and GrayMeta.
Marc Aldrich, CEO of Zixi, commented, “Jonathan hit the ground running and has already made a significant impact. This new programme structure is a direct result of his leadership and vision. As the video broadcast ecosystem becomes more complex, strong partnerships, interoperability, and shared innovation will be critical, and that’s exactly what this programme is designed to support.”
