Digital Video Broadcasting (DVB) has unveiled the DVB-NIP specification, designed for satellite and terrestrial delivery based natively on IP.
The specification was approved by DVB’s Steering Board following a year of technical work by representatives of more than 13 DVB member companies from across the media delivery value chain.
The new system, designed to use DVB-S2X or DVB-T2 broadcast bearers, is entirely IP-based and no longer relies on the MPEG-2 Transport Stream “that has been the basis for DVB broadcast systems up to now,” according to the consortium.
DVB continued: “The rationale behind DVB-NIP is to use the efficiency of broadcast networks for large-scale content distribution to modern IP devices, fully integrating broadcast technologies with those used in broadband networks.
“Operators can use the same broadcast signal to cover both professional applications (CDN caches, content distribution to tower sites, hotspots, etc.) and consumer applications (DTH to native-IP TV sets, broadcasting to IP devices via in-home gateway functionality).”
The consortium also noted the potential for cost savings and new revenues from a transition to native-IP delivery, primarily the ability to use a single unified OTT headend to target all end devices.
“Unification is also possible in IP-based client devices, digital rights management solutions and content formats,” DVB added. “New revenues can stem from reaching a wider pool of devices and selling higher value advertising slots based on targeting and newly available analytics.”