Avid is working with Haivision to enable the ingest of incoming IP streams for news and remote live TV production scenarios in both on-premises and cloud-based production workflows.
Avid said this is the first of several partnerships building on the recent launch of MediaCentral | Stream to simplify workflows and provide openness for broadcasters and content providers.
The partnership will provide Avid users with a complete solution for live IP video ingest and editing. As part of the partnership, Avid will resell and integrate Haivision products, including the Makito X4 video encoder and Haivision Secure Reliable Transport (SRT) Gateway. According to the company, the new capability “significantly simplifies remote IP contribution by streamlining workflows and making remotely generated content delivered via IP quickly available for production.”
“Historically, it has been difficult and expensive for broadcasters to get live feeds from remote locations into their production environments,” said Raul Alba, director of Product Marketing – Media and Cloud at Avid. “Our partnership with Haivision is enabling tested, verified and cost-efficient IP contribution into Avid production environments from anywhere, while reducing costs for media companies who can now leverage secure SRT IP contribution using standard internet. Together we are helping broadcasters simplify their workflow and open up new revenue opportunities.”
“Haivision’s partnership with Avid enables cost effective live video acquisition over IP networks into any Avid production environment,” added Peter Maag, CMO and EVP Strategic Partnerships at Haivision. “Media, news, and sports organisations can now take advantage of Avid’s powerful MediaCentral platform combined with Haivision’s live video networking solutions to streamline costs, cover more events, and reduce time to air without compromising quality.”
