International recording artist, technologist and entrepreneur will.i.am has chosen the IBC2012 Conference as a key platform to inspire the world’s electronic media professionals. The keynote will be co-hosted by Intel Corporation’s Johan Jervøe. Titled Creativity and Technology Forces Combine – Transcend the Barriers of Convention and Rethink What Can Be Achieved, this session will examine the role of technology in the creative process. Illustrated with personal stories and illustrations from their careers, it will show how the application of new technology can be a catalyst for new thinking and positive change and be key to surmounting barriers. “We want people to rethink what they believe is possible,” will.i.am. “I’m always thinking about tomorrow. What are the new beats? What is the new music? What will people like? What will we be capable of doing? Technology allows us to amplify our ideas, amplify our creativity, and find new ways of solving our problems and genuinely start living in those future tomorrows, and that’s what I want to share at IBC.” In recognition of his ability to harness technology to enhance entertainment, creativity and communication, Intel Corporation appointed will.i.am as director of creative innovation in January 2011. In this role, he collaborates with Intel scientists, programmers and marketing team members on a company-wide basis to innovate and promote content, technology and hardware strategies. Co-host Johan Jervøe is vice president of the Sales and Marketing Group and director of Partner Marketing for Intel Corporation. “We’re enormously pleased that will.i.am and Johan Jervøe will be speaking at the IBC Conference,” said Michael Lumley, IBC’s conference chair. “It’s a true testament to the strength and breadth of the Conference that it can attract speakers of their international calibre, and we are fascinated to see how their thoughts on technology and creativity will contribute to the global debate about fostering innovation.” The session takes place on Friday 7 September at 14:00. www.ibc.org
