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VoD and linear scheduling dovetail in Whats’On

The broadcast management system Whats’On is being shown, operating as a single tool that can be used for scheduling both VoD and linear content at the same time.

The MediaGeniX-developed platform consists of fully integrated modules that manage the flow of content from concept to delivery.

The ability to schedule both VoD and linear content simultaneously is a recent development for Whats’On.

Explaining the rationale, Michel Beke, senior vice president of product strategy, MediaGeniX, said: “This business is no longer about filling linear channels with content, and it is no longer about offering as many titles as possible on VoD services.

The future of broadcasting is about choosing the best possible distribution technique that offers the broadcaster and their viewers the best possible added value throughout the entire lifecycle of the content.

“This change will require broadcasters to reinvent their businesses and get software and broadcast systems that will enable them to meet this new world head-on.”

Whats’On has modules for rights and finance management, material management and compliance, promos and interstitials, workflow automation and reporting.