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Vitec Videocom: Gearing up for the YouTube generation

Although best known for its camera support brands, Vitec Videocom is now “expanding our focus on a complete ecosystem around the camera, not just things that simply attach to it, but a broader vision of how we help content creators connect and distribute their visual media,” said its CEO, Matt Danilowicz.

This was the thinking behind its recent acquisition of Teradek, which is the core of Vitec’s stand at IBC. Indeed, it now goes from acquisition, with its Camera Corps miniature cameras, to distribution with Teradek’s new Beam, as it adapts to the new ways people are working.

“For example, our new Anton/Bauer batteries have a new focus on safety and affordable price points, recognising that more production is being outsourced and taken up by new content creators – the YouTube generation. We’re offering products at lower price points to appeal to these,” he said.

“Also, we can’t afford the risk of producing anything that isn’t completely safe, which is why the batteries have crumple zones, so that if it’s dropped or damaged, it doesn’t explode.”

It is also adding accessory lines for its tripod brands (Vinten, Sachtler and OConnor) “to help make the most of our equipment,” and adding lower-end prompters (Autoscript).