Comprehensive image-led EPGs are becoming a vital tool for content suppliers in the age of ‘any time’ broadcasting, according to this metadata services company. Managing director Keith Bedford said the proliferation of new platforms has seen the demand for high-quality visual metadata flourish.
“Anyone can watch anything, anywhere,” said Bedford. “In that kind of marketplace, there’s no excuse for not supplying exceptional visual content information. That’s why we’re proud to be launching our exciting new metadata solution – Pawa2 – here at IBC2017.”
Pawa2 allows users to upload, manipulate and distribute images – including those with attached EXIF data – producing variations on the same source image for any platform needs. Overlays and watermarks can be output with images, and workflows can be automated to save time.
“People pick what they want to watch based on how it is sold to them visually,” added Bedford. “In a visual medium, this makes perfect sense. Be it live sports, high-end drama, or anything in between, customers expect premium image-led metadata to help them discover the best content.”
Visitors to the EBS stand can get a hands-on demonstration of Pawa2, giving them the chance to test the versatility of the application’s image manipulation and distribution capabilities, said the company.