Commercial broadcaster RTL The Netherlands and cross-platform video streaming company Unified Streaming are demonstrating the Unified Capture platform during the show.
The Unified Capture architecture makes it possible to go from linear to on-demand frame-accurately with no delay, effectively merging VoD with Live.
Unified Capture helps broadcasters manage different workflows to make both linear and on-demand catch-up available.
In the new architecture, the linear feed is the central one and on-demand assets are created from the linear feed without delay, as it goes ‘on air���.
The business case for this solution, according to Unified Streaming, lies in the speed at which linear content can be made available online and published, which delivers exponential value to both broadcaster and viewer.
For commercial broadcaster RTL The Netherlands, the benefits of using this solution include a quasi immediate time-to-view for linear to VoD, fully automated workflow for dynamic ad replacement and insertion and the flexibility to cope with fluctuations in demand.