London-based multi-channel broadcaster UKTV is installing the Whats’On broadcast management system at its Hammersmith HQ.
The MediaGeniX-developed software, being shown here at IBC, will provide UKTV with the ability to schedule and manage content across its ten linear channel brands. It will support a growing VoD business, including the UKTV Play service.
Tim Goff, head of technology and infrastructure, UKTV, said: “MediaGeniX is an important strategic partner for UKTV and a fantastic cultural fit. The Whats’On system gives us powerful tools to craft complex, heavily layered linear channels. It is also a product with VoD firmly at its heart.
We have already seen unprecedented growth across our linear and digital brands and believe MediaGeniX is well placed to support our strategic ambitions.”
UKTV is jointly owned by BBC Worldwide and Scripps Networks Interactive. The Whats’On implementation is due to complete in October.
At the same time, it has been revealed that RTS, the public broadcaster for the French-speaking part of Switzerland, is also using Whats’On. Thanks to new co-created functionality in the system, RTS is using the software to quickly publish content without incurring the risk of inadvertently infringing copyright or content restrictions.
Gerrit Cornelis, a senior business consultant at MediaGeniX, said: “You want to reuse the content or part of it on a linear or non-linear platform? The system immediately tells you whether you have the rights for it at that moment in time.”
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