Digital Cinema has become a major part of the IBC Conference activity and each year IBC provides a complimentary screening that demonstrates the state of the art. This year is no exception, with a special screening on Saturday night (courtesy of Buena Vista International) of The Walt Disney Company’s Pixar Animation Studios production of Toy Story 3. Released fifteen years after the first Toy Story film introduced digital animation to a large-scale audience, it is Pixar’s highest grossing film franchise to date, and as much a showcase for 3D and digital surround sound as the original one was for CGI. The special screening will be presented in the IBC Big Screen in 3D and Dolby 7.1 surround sound and is scheduled to begin at 18.30. Seats will be allocated on a first-come first-served basis. We advise getting there early – there are only 1200 of them!