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thePlatform: White label video management

White-label video publishing company and independent subsidiary of Comcast, thePlatform is demonstrating its cloud-based mpx video management system at the show.

The company has also shared details from its newly launched strategic reseller programme, recent customer announcements including Verizon, as well as updates from serving as the cloud-based, online video platform for two of the largest online TV events this year: the Super Bowl for Fox and Olympics for NBC.

Companies that currently rely on thePlatform as their open, central hub for managing, monetising and syndicating billions of professionally produced video views annually, across PCs, mobile and TV, include BT, Cablevision, CBC, Comcast, E!, LSDLive, NBC Local Media, NBC Sports, Syfy, Telstra and Time Warner Cable.