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The UHD Alliance targets broadcast and mobiles

The UHD Alliance has certified 2,000 products since it launched its logo programme at CES in January. Its 50 members follow the mantra of defining what the premium experience is, be it for home displays and packaged media with Ultra HD Blu-ray.

“We all know what standards are coming out and what we need to do. We create the best audio-visual experience,” said Dan Schinasi, director of consumer electronics product planning with Samsung Electronics America.

IBC is the launch of a phase- two programme involving television and mobile tool aspirations. “The standards for packaged media are complete, and we have that behind us now, so our focus going forward is really broadcast.

We are here to define the programme experience for broadcasts and there are a lot of pieces to the puzzle. In trying to put that together, the most important thing is to ensure that the content is delivered through the broadcast pipeline to the TV and maintains that full UHDTV clarity,” said Schinasi.

“We are also trying to do something similar with battery- operated devices – laptops, tablets and mobiles. We will look at all the attributes and performance criteria that will make a mobile experience of 4K a premium experience.”

Asked if the wide European interest in upgrading 1080p with HDR, if the workflow issues can be resolved, is on the alliance radar, Schinasi said: “That’s a matter of concern, and we are quite aware of it.”