In response to the growth in IP video, Telstra will be the first operator in the world to deploy the Ericsson Media Delivery Network solution as a fully-managed CDN service. Telstra is Australia’s largest telecommunications and media company.
Telstra and Ericsson will work collaboratively to develop services and capabilities with the aim of driving value from fixed and wireless networks and delivering a better customer experience on services such as Bigpond streaming channels.
Ove Anebygd, vice president and head of solution area media, Ericsson said: “We have specifically designed all parts of our Media Delivery Network solution to allow operators to assume an even more active role in the evolving media value chain, enabling them to more readily extend value into new collaborative and media-centric services. We will work collaboratively with Telstra to effectively leverage both the Media Delivery Network solution and their core network functionality to develop strategic content delivery and optimisation services, supporting the growth of Telstra’s media business.”
Ericsson’s Media Delivery Network solution allows more efficient delivery of content to the edge of fixed and wireless networks. It works closely with other network technologies such as LTE broadcast, helping to maximise Telstra’s network superiority and continue to improve efficiency in the delivery of video across a range of platforms and devices as demand continues to grow.
Ericsson’s Consumer Lab research shows that across the globe three quarters of consumers regularly watch streamed video at home and on the move. Globally, Ericsson predicts that this year more people will watch streamed on-demand video on a weekly basis than broadcast TV. To address growth in video traffic operators are seeking to access the best technology to most efficiently deliver content to users.