Technology in Action

Publish date:

The IBC Technology in Action Theatre is back after its successful launch in 2015. You can find it in Hall 3, and it offers a series of free case studies looking at key industry themes like the cloud, the transition to IP, production, post and delivery.

The presentations will include some informative discussions, but the main objective is in the name: you get a chance to see the latest technology in action as it drives our industry forward.

Today’s programme starts at 12:00 with a debate, led by Brad Gilmer of AMWA, on the strivings for standardisation in IP connectivity. At 13:00 there is a very important presentation, featuring case studies from Kansai TV and IBM on the sorts of innovation in storage technology which we will need for 4K and 8K content.

At 14:00 SpotX will be discussing ‘Using Programmatic Video Advertising to Drive Revenue from Connected Devices’. This is followed at 15:00 by MTV Finland presenting, alongside EzyInsights, about how social media can be harnessed to drive digital consumption.

Finally at 16:00 Equinix will be talking about interconnection, navigation and the cloud.

After this session, Equinix will be hosting a reception in the theatre to give you more time to debate what you have heard.

All the events in the IBC Technology in Action Theatre are free to visitors.