Technology in Action

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Sometimes the whirlwind of information unleashed on the Exhibition floor can be overwhelming when what you really need is a chance to learn more about a technology, a trend or a business case in context. That’s what the IBC Technology in Action Theatre is all about.

This Feature Area in Hall 3 is home to a daily revolving programme of case studies and panel sessions which allow visitors to take a deeper dive into key aspects of the cloud, IP, production, post production and delivery, at their leisure.

Entirely free-to-attend, these half hour long industry case studies are designed to give you the opportunity to see technology in action as it intersects all aspects of the industry.

The programme begins on 9 September with a gathering of representatives from the major trade bodies who will share updates on the progress of standardisation and the challenges en route to IP. Brad Gilmer, executive director of AMWA, heads this one.

Shortly afterwards, IBM and Japan’s Kansai Telecasting Corporation discuss the implementation of a tape library for archive of 4K/8K media – a subject that will soon be taxing the minds of CTOs everywhere.

‘Interconnection First: How to navigate through disruption in the media and entertainment industry’ is the subject of Equinix’s presentation at 16:00. Equinix operates a ‘media cloud ecosystem for entertainment’ and will share the views of customers using it to develop and test new solutions.

In a move to adopt distributed operations at Sky Italia the core routing infrastructure in its Sky Milan facility needed to be expanded. A few years ago this would have been done by installing a larger SDI router, but with a more future-proofed investment in mind, the broadcaster opted for a hybrid SDI-IP switching core instead. Hear how it was achived with performance results from Sky Italia CTO Massimo Bertolotti at 11.00 on 10 September.

With 67 per cent of consumers now seeing breaking news stories on social media rather than traditional broadcast TV, Cloud technology has never been more prominent in a news distribution workflow. Calkins Media explains how it is delivering breaking news content OTT at the Tech In Action Theatre, 14.00, 10 September.

Ad insertion promises greater personalisation but only if ad blocking software can be thwarted. Join Brightcove and Mediaworks in the session at 11.00 to learn how server side ad insertion can do this while bringing a broadcast ad experience to online video.

Shortly afterwards, at 15.00, in the Theatre visitors can get to grips with Unified Streaming software which, as Mariana Kalkanis, CEO M2A Media, explains can capture, trim, package, encrypt and deliver VOD assets from a live stream within minutes rather than hours of conventional workflows.

These are just a selection of the rich pickings programmed for the Technology in Action Theatre. Don’t forget, these are all free to attend and are a great place to quiz vendors, as well as their customers, on the real value and application of solutions.