Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Targeted ad insertion platform spotted at IBC

A multi-criteria advertising insertion and delivery platform is on show for the first time at IBC.

Designed for broadcasters and multiscreen pay-TV operators, DVEO’s Spotter uses both content data and viewer information to make decisions about which adverts should be played out.

Content type, consumer profile and geolocation data are gathered by mining multiple databases in real time.

The Spotter triggers the start of adverts using analogue cue tones or SCTE 35 triggers to insert commercial spots into live or stored transport streams plus IP messaging, scheduled or manual triggering.

Advertisements can be added inside, over or around video content via slices, overlays, crawl messages, alert bugs and video squeezes.

Laszlo Zoltan, vice-president of DVEO, said, “Spotter uses programme content, viewer geo location, and other information available from set-top boxes or mobile devices. It is the ideal way for broadcasters, cable and IPTV operators, and content providers to increase ad revenue by providing their sponsors with targeted dynamic ad insertion.”

The Spotter works by transcoding content and inserting SCTE 35 signals with the metadata required for ad insertion.

The resulting DVB-ASI output is typically passed on to a modulator for transmitting via satellite. IP output can be passed to the network or to the cloud.