The innovative Touch & Connect system that first debuted at last year’s IBC Content Everywhere Europe is now being rolled out to the entire show, meaning that all visitors to Amsterdam will benefit from its smart networking technology and ability to extend your IBC experience online throughout the year.
It works using the same NFC technology that powers contactless payment systems for banks, transport authorities and other organisations around the world. Your visitor pass allows you, when ‘touched’ to a device or tag, to collect a variety of information, everything from contacts to marketing material, white papers and more.
This can all be accessed via the dedicated online Touch & Connect Portal, meaning an end to carrying around huge volumes of paper and business cards.
All registered visitors automatically have a pre-populated account created for you in the Touch & Connect Portal. Once you log in, you can update your profile, add your contact details and social media links, and begin to network with exhibitors or other delegates in the run up to the show.
Exclusive IBC content will also be available, including conference sessions on VoD, research, articles and more. To find out more information on Touch & Connect visit www.ibc.org/touchandconnect. To log in to your portal, visit www.ibc.org/portal