Sony reveals World Cup partners

Sony has lifted the lid off the huge effort that will see it and a long list of partners deliver 2500 hours of coverage from 64 matches across 32 days as the World Cup heads to Brazil.
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Sony has lifted the lid off the huge effort that will see it and a long list of partners deliver 2500 hours of coverage from 64 matches across 32 days as the World Cup heads to Brazil.

As Host Broadcast Services’ delivery partner for the 2014 FIFA World Cup tournament, Sony is responsible for the provision of all HD venue facilities in each of the 12 venues across Brazil, including systems integration, equipment and staff. This includes managing the provision of 12 separate production containers and 288 Sony full HD cameras, providing the production tools for HBS to deliver every minute of live match footage to broadcasters. Working with HBS, Sony has carefully selected its sub-contractors from a pool of leading facilities companies and equipment vendors that, when combined with HBS’s production crews, will be second to none. The following companies will collaborate with Sony to facilitate a full HD Live Production workflow for all 64 matches:

- Sonovts (SI)

- Presteigne Charter

- Studio Berlin

- CTV Outside Broadcast

- Outside Broadcast

- AMP Visual TV

- Broadcast RF

This year also sees the first ever 4K World Cup coverage. Billed as ‘a game-changer’ for live sports production, three matches - including one of the Quarter Final rounds and the Final - will be captured in live 4K, creating the most immersive, visually spectacular viewing experience sports fans have experienced yet.

Working together, Sony and HBS will be responsible for the 4K project in Brazil. Sony has selected Brazilian outside broadcast and programming company Globosat (part of TV Globo Group) and UK-based outside broadcast company Telegenic to provide the production platform. Globosat will be responsible for the provision of on-the-ground technical facilities, whilst Telegenic bring their technical expertise and experience, gained at the Confederations Cup 4K trial last year, to the project. Both companies have been chosen because of their reputation as innovators in their fields, bringing a wealth of expertise in live sports production and reputations for broadcast excellence. Fujinon will also be providing lenses for the 4K production.

Mark Grinyer, Head of Business Development for 3D, 4K & Sports at Sony, commented: “The FIFA World Cup represents the largest sporting event on the planet and this year’s tournament in Brazil is the biggest yet. Delivering a production platform of this scale is no small feat, and we pride ourselves on working with some of the best talent and expertise in the industry. We’re delighted to have secured such a strong roster of companies to work with us to bring the action from Brazil to fans in both HD and 4K, and we’re positive people are going to be blown away by the most visually stunning tournament ever.”

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