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Sony: Global 4K production showcase

Highlights of the FIFA World Cup shot in 4K, including the final won by Germany, will be central to Sony’s exhibit.

It will be showing how its 4K products from cameras to switchers are helping pioneer live and recorded Ultra HD production. Among this summer’s other landmarks supported by Sony technology were the UK’s National Theatre production of War Horse live in 4K to cinemas; the BBVA League finale between FC Barcelona and Atlético de Madrid, and broadcasting the canonisation of Popes John XXIII and John Paul II.

As part of the FIFA TV broadcast production of the World Cup, Sony partnered with Presteigne Charter, Studio Berlin, CTV, AMP Visual TV and Broadcast RF to deliver three matches in 4K, including a quarter final match and the final, which were also streamed live to digital cinema screens for the first time ever in Ultra HD.

Sony is also taking time to showcase how its IP-based solutions are helping broadcasters to deliver accurate multi-camera live productions. This trails the announcement earlier this year of a licensing programme for Sony’s new AV over IP Interface for manufacturers, promoting the adoption of this technology across the industry.

There will be further detail on how the vendor is helping national and global news broadcasters to modernise their workflows, delivering increased data transfer speeds that reduce the time between acquisition and transmission. It recently announced that broadcasters RTP, ITV, TVE, Scottish TV and RAI have all switched to Sony XDCAM.

“IBC provides a great opportunity to meet with our customers and partners to trigger ideas which could distinguish the future of professional A/V,” said Olivier Bovis, head of AV Media, Sony Europe. “Even in the 12 months since IBC2013, we’ve delivered a host of industry firsts which show how our vision for a world ‘Beyond Definition’ is coming to reality. IBC2014 starts the next chapter of that story. We’re looking forward to meeting our customers, hearing their feedback, and plotting out together what’s next around the corner for the broadcast industry”.