Signiant has gained a new route to market following the signing of a partnership with connectivity and data management specialist Sohonet that sees the integration of Signiant Media Shuttle file transfer technology with the new Sohonet Hub.
According to David Nortier, managing director EMEA for Signiant, the specialist in file movement software has traditionally focused on the broadcast market, but the relationship with Sohonet will allow it to address the production and post-production market. “We needed a go-to-market partner for this sector,” Nortier said, adding: “We are at the early stage of a long relationship.”
Launched in July, the new Sohonet Hub service enables customers to find, communicate and share information and digital content with others via the Sohonet Media Network. Signiant Media Shuttle will be an embedded part of the hub and will be labeled as a new Sohonet service called FileRunner.
“Before, our network was a hidden thing, but customer feedback highlighted the need for a user interface so we launched the hub,” said Damien Carroll, chief operating officer of Sohonet. “The launch of Sohonet FileRunner marks the start of a series of exciting, value-added services that Sohonet will be layering over existing offerings to ensure a consistently high-level customer experience across the globe,” he added.
This is also the first partnership deal for Signiant Media Shuttle, said Nortier. – Anne Morrisa