Sky News Australia has chosen Mediamano to power its digital publishing capability. The broadcaster is upgrading its existing platform, which is approaching end of life, with Mediamano’s module-based workflow solution. “More and more channels are digital and are seeking ways to get their content out to different potential customers,” explained Mediamano CEO Mike Beattie.
“They have a great market in the reselling of their news to new customers, but are limited by some of the technical complications surrounding that.” Beattie explains that the aim of this project was to minimise the input of the user to such an extent that there was no limitation to the number of customers the news producer could send content to. Not only is it much quicker, but they can sell to more customers, as there’s no extra cost to them to add new customers to the distribution,” he added.
“It’s been a great advancement to what they had before.”