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Sir Martin Sorrell: Cuba, China and creativity

Sir Martin Sorrell is rarely out of the headlines and as IBC’s star Keynote for 2016 he is likely to make a few more as he addresses ‘Advertising and Marketing in Transformation’.

From his early days at Saatchi & Saatchi he has taken WPP to be a global advertising behemoth. But delegates should also remember that in his early days he cut his negotiating teeth working for sports agent Mark McCormack.

Journalist Ray Snoddy will interview Sir Martin and the topic list includes the recent opening up of the Cuban market to ‘western’ influences, China and its growing importance to global trade, and creativity in general, not ignoring the future of advertising, the impact of ad-blocking and funding of content. Brexit, and its impact, is bound to come up.

Sir Martin is a youthful 71-year-old, and maintains a work ethic that might exhaust a man half his age. He firmly resists attempts to force him into retirement. “I’ve said I’ll carry on until they cart me out to the glue factory,” Sorrell jokes.

His IBC Keynote promises to deliver a unique insight on broadcasting, narrowcasting, and the role of advertising and marketing in today’s world.