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Sanguine Sony looks to IP workflows

Sony agrees that interoperability is a key element of the IP discussions, but it wants to move away from sole concentration and get the users to focus on the next big thing – workflows – and to think more about what can be achieved with IP opex-wise.

Expecting the coming standards to last “20 years at least”, Nicolas Moreau, product marketing manager Europe IP live production and workflows, focused on three key elements: agility, economy of scale, and scalability/future proofing.

“Agility is a very nice promise because you can reshape your workflow to match the requirement of the day,” he said.

“It gives better optimisation, better use of your own equipment.

“Why is it cheaper to operate? If you are producing a programme you don’t need to send the same number of people to cover an event on site,” he added.

“Economy of scale happens because the IT and computing industry is moving faster than the broadcast industry.

Last year only a 4-Gig switch was available. Now we have a 100-Gig switch with very high density – more bandwidth.”

Scalability could mean a small number of racks, racks somewhere else, or creating new production islands as modules. What do Sony customers feed back?

“They no longer want to be tied to a sole unique manufacturer, and they are looking to common standards,” said Moreau.

“For the roadmap the first thing is a completely full system. The second would be new workflows around your system.

Third is resource sharing – putting the main processing into a data centre approach. Then comes the virtualisation question for real, and using managed services.”