Saffron Digital: Dedicated Japanese anime service

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Japanese mobile network KDDI and Saffron Digital have launched a dedicated anime service called Anime Pass.

The new specialist multi-platform video service offers unlimited anime content in response to the popularity of anime, a market thought to be worth approximately $1.7billion in Japan.

KDDI has seen huge demand for anime content on its existing Video Pass service, which Saffron Digital has been powering since its launch in 2012. Saffron Digital is using its MainStage OTT platform to power the new service, which is initially available on iPhone, iPad, Android phones and Android tablets.

Saffron Digital designed and developed the subscription service to enable KDDI’s mobile subscribers to enjoy anime film and TV content wherever they are. This latest entertainment offering from KDDI will give the mobile giant’s subscribers an even broader range of entertainment options.

Anime Pass is available via KDDI’s Smart Pass entertainment package (which has over 10 million subscribers). For a monthly charge of ¥400 (US$3.90), the Anime Pass service offers unlimited access to approximately 7,000 episodes from 500 anime programmes, and enables subscribers to search for their favourite anime by criteria such as voice actor or genre.

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