ES Broadcast Hire hopes to be the first rental house in Europe to offer 2/3-inch 4K UHD lenses to clients, having bought 26 4K UHD Series lenses from Fujinon at IBC. It will take 13 of the new 80x EFP box lenses (UA80x9BESM) and 13 22x ENG lenses (UA22x8BERD). The lenses are due to be delivered at the end of this month with the first bookings for jobs in Europe featuring the live production lenses already coming in.
“We’re very excited about the increase in demand for 4K/UHD production. We have chosen now as the time to invest as the first rental company in Europe. Lenses are just the first step in this,” stated the owners of ES Broadcast Hire, Edward Saunders and Warren Taggart.
Pictured are: Warren Taggart, Toru Takahashi (director, senior VP, general manager, Optical Devices Division, Fujifilm), Edward Saunders and Ian O’Connor (sales manager, Optical Devices Division UK, Fujifilm).