Many companies try to identify the key criteria their customers use when selecting their products, and this is no different in the electronics market. TW Electronics engaged with an agency to identify the buying trends of seven different profiles or personas, from child through to senior citizen, and produced a document to identify these demands. It is these trends that the company is discussing on its stand.
The remote control, the company notes, is often the key way in which the user interacts with AV equipment – and the demands of each customer profile are often blended into a compromise of the overall customer demands.
From each of the key traits, and their needs from a remote control perspective, TW Electronics says it arrived at seven different concept models that would be the ideal remote control for each of the profiles.
These findings, the company believes, add weight to the need to engage a more substantial partner than just a ‘plastics and electronics’ solution.