Broadcasters looking to insert local advertising and local content into their output, without the need for separate satellite feeds, are the target audience for Amagi’s Storm platform.
At the heart of Storm is Storm IRD, Amagi’s satellite receivers and decoders, which are capable of storing content, detecting remote-insertion triggers and inserting HD video and multiple audio tracks – including Dolby surround – as well as adding subtitles and multi-layer animated graphics.
Storm benefits from a unique content watermark-based workflow that is said to make it easy to use. A cloud-based user interface provides users with options for scheduling, controlling, and monitoring playout of local content and
ads at remote head-ends.
The technology has the potential to help broadcasters to achieve a number of things including matching viewer preferences, abiding by broadcasting regulations and content rights obligations and making money from different geographical regions.
Amagi is also showcasing Cloudport 2.0, the company’s flagship cloud-based channel playout platform. This innovation provides TV networks with broadcast workflow capabilities in the cloud, including media asset management, quality control, subtitle editing and management, and automation and scheduling.
In addition, the company is displaying Cloudport OTT, a platform for creating internet-specific linear TV channels – which it claimed offer a ‘broadcast-grade playout experience’ – that are made available via network-branded apps and browsers.