Content licensing and management specialist T3Media recently changed its name to Wazee Digital and is now looking to expand outside the US market.
The company, which is showcasing its rebranded products at IBC, is in the process of assessing which markets to target, with the UK a strong contender along with other large European markets and Australia. At the same time, as the company’s service is software-as-a-service (SaaS) based, it does not require too many feet on the ground.
CEO Harris Morris said the company intended to grow through organic and inorganic means as well as via collaborations with other companies, and would be open to strategic and opportunistic acquisitions when suitable candidates emerged. The US currently accounts for around 90% of Wazee Digital’s business.
“We realised we had a technology platform we could use to help companies manage their content. That’s now the faster growing business,” making up 50% of its business overall.