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Quality assurance services reduce churn

Helping broadcasters and other video distributors to reduce subscriber churn is the IBC focus for IneoQuest Technologies.

End-to-end video assurance services and innovations for both linear and OTT/adaptive infrastructures are on show at the RAI, as is new technology for linear network Quality of Service (QoS) management.

“The tools and technologies we are demonstrating at this year’s IBC show are critical to the effective operation of any video distribution business,” said Kurt Michel, senior marketing director at IneoQuest.

“The industry is scrambling to meet the demands of today’s always-on viewers, and this is driving complexity to levels never before seen. At the same time, viewer quality expectations continue to increase, and subscriber churn is often a reflection of quality issues. Our comprehensive set of services and solutions offer the focus and visibility that our customers must have to manage both
their traditional and emerging video-based businesses, and reduce churn.”

IneoQuest’s video intelligence technology measures and aggregates metrics in real time from several key points within the video distribution chain — including content preparation, network delivery and device playback. 3.A23