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Q&A: Robert P McAlpine, EVP sales and marketing, Cobalt Digital

Has IBC come at a good time for the electronic media industry? Why?

It’s always a good time! Communications technology is so dynamic that the industry is constantly seeking optimum signal-transport solutions and cost reductions. The challenge now — for both broadcasters and most manufacturers — is deciding how much budget to allocate to 4K- and IP-related solutions relative to corporate revenue. It involves predicting when the solutions will be viable and financially suitable.

What do you think are the key developments in, or threats to, your market sector at the current time?

For our market, right now we’re focused on convergence! That is, products that help bridge the divide between the many different current video formats and the next technology paradigm. Cobalt has already introduced several products for 4K, one of our core competencies. We’re also working with Embrionix to develop openGear products that will ease the transition to SMPTE 2022-X IP.

Why should delegates visit your stand at IBC?

Cobalt Digital is a major provider for the openGear platform. On our stand, knowledgeable technical managers will demonstrate innovations — such as our leading-density framesync/genlock solutions for the OB market — and offer insight into emerging technologies like SMPTE 2022. Think you have a unique problem no one else can solve? Stop by and challenge us to provide a solution.

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