Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Q&A Robert Lisman, director of marketing, Primestream

Has IBC come at a good time for the electronic media industry? Why?

Content producers need to fill the ever-increasing amount of distribution outlets with great content – faster and with superior quality. Asset management and automation has become a large focus for all the right reasons – it’s impossible to envision a future where a media company can be successful without a comprehensive system to manage and control its assets. IBC comes at the perfect time for customers to see the important new workflows we have.

What do you think are the key developments in, or threats to, your market sector at the current time?

Today, operations face the complex task of managing all kinds of hardware and software, such as video switchers, video servers, graphics systems, routers, newsroom systems, NLEs, VTRs, tape formats and file codecs. FORK and Xchange enable professionals to maintain complete control. FORK high-density I/O enables the ingest or playout (4x HD channels of XDCAM, ProRes or DVPRO) at the same time on one PC – reducing required hardware while increasing I/O performance.

Why should delegates visit your stand at IBC?

The same characteristics that make FORK and Xchange suite the most comprehensive solutions, also make them the most flexible. FORK and Xchange are open-architecture, client-server, script-based systems. They can control everything, precisely because they are versatile enough to embrace anything — hardware from all major manufacturers, all major tape and digital formats and Mac, PC and web environments. FORK can even be set up to control the office coffee machines.