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Q&A: Richard Shepherd, marketing manager, Canon Europe

Has IBC come at a good time for the electronic media industry? Why?

IBC has always been a key focal point for the electronic media industry. Thousands of media industry businesses and professionals look to IBC to find inspiration and the tools to realise that inspiration. The electronic media industry has never been more dynamic than it is now, so IBC is, and will continue to be, a cornerstone of the market.

What do you think are the key developments in, or threats to, your market sector at the current time?

4K has been a buzzword for years, but it is only just starting to develop into a proper branch of the industry, having been held back by challenges such as lens quality, dynamic range and the workflow for processing content reliably. Canon has invested in addressing these challenges. Another key development is IP streaming, which is becoming crucial to both broadcast and cinema workflows, especially with higher resolutions demanding higher bandwidths.

Why should delegates visit your stand at IBC?

Canon will be demonstrating its unique end-to-end (or ‘glass-to-glass’) workflow, from peerless 4K lenses, through Canon’s wide range of cameras, to professional quality 4K reference displays. We’ll be showing visitors how they can make the most of this high resolution, high dynamic range workflow, with live capture and grading demonstrations. We’ll also be demonstrating the recently-announced Canon ME20F-SH, a camera capable of capturing professional grade HD footage at ISO 4,000,000 – an industry first.