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Q&A: Orlander-Oliver Beckles

marketing manager, Fujinon Europe – Optical Devices Division

Has IBC come at a good time for the electronic media industry? Why?

Last year’s IBC focused on the introduction of 4K Ultra HD technology. Twelve months later several production companies and broadcasters have started to implement 4K Ultra HD production and transmission technology. The most prominent would be UK-based BT Sport, which recently launched a new Ultra HD channel

What do you think are the key developments in, or threats to, your market sector at the current time? 

In our segment it would clearly be the introduction of 2/3-inch 4K Ultra HDTV cameras. In response Fujinon developed the world’s first 2/3-inch 4K Ultra HD lenses which now enable 4K acquisition in a TV broadcast environment. We estimate a dramatic surge in worldwide 4K Ultra HDTV broadcast productions in 2016. This factor creates much optimism and new momentum within the industry as this represents the beginning of a new business cycle.

Why should delegates visit your stand at IBC?

Fujinon will showcase the newest developments in 4K UHD optical technology. Our recently launched Fujinon 2/3-inch UA80x9 & UA22x8 EFP/ENG lenses will be on display, providing a hands-on experience to our visitors. Furthermore, we will host a co-exhibitor this year; Timeline Television, which is the first European production company to invest in a 4K OB van.