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Q&A: Nick Rashby, president, AJA Video Systems

Has IBC come at a good time for the electronic media industry? Why?

Yes, the electronic media industry has evolved significantly as more and more of our customers are adding non-traditional content delivery platforms into their workflows whether they’re internet streaming companies, live event staging groups, filmmakers or networks. IBC is also a great bookend to NAB in April — the conference provides an opportunity to see what new trends remain top of mind in the industry and gives insight into new ones that are emerging.

What do you think are the key developments in, or threats to, your market sector at the current time?

Key developments continue to be in the build-out of 4K and Ultra HD infrastructure products along with a demand for better streaming solutions and IP-based workflows for broadcast and A/V. Change is opportunity for our company, and at this IBC we will introduce even more technology to further enable these workflows.

Why should delegates visit your stand at IBC?

Every IBC AJA has several new product announcements and this year is no exception. Our focus at this IBC is delivering products and technologies related to streaming, video over Ethernet and fibre-based infrastructure, and bridging HD pipelines into new UHD and 4K delivery needs. We are also showing our CION camera, KONA and IO desktop devices, converters and much more. At our dynamic stand, our products are shown in working configurations so delegates can get a real sense of how they work and perform.

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