Has IBC come at a good time for the electronic media industry? Why?
IBC is, since its creation, the unrivalled show for the electronic media industry. This is the place where you meet with partners and more important with your customers and prospects to show your innovations.
What do you think are the key developments in, or threats to, your market sector at the current time?
2015 is the year for HDR. We at SoftAtHome really see this technology as a great opportunity and a complement to 4K, improving image quality even on small screens. Providing the best customer experience to the end-user is our client’s motto and we invest into HDR for that. We also see Internet of Things as a revolution for our industry. We believe we should work on horizontal solutions to develop better interaction between our connected devices within the digital home.
Why should delegates visit your stand at IBC?
Visitors will enjoy our demos this year, as we have wanted to show how our software can pave the way for operators to the whole applications universe provided by Android or by Linux. In 2015, the challenge will continue to be about giving users the best quality of experience, but differentiation will also require extending beyond the living room TV to all devices at home, including media content management and Internet of Things.