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Q&A: Christian Schneider, vice president, corporate sales, Arvato Systems

Has IBC come at a good time for the electronic media industry? Why?

More than ever! Our industry is facing a tremendous change. IBC provides a great platform for visitors to discover the most recent market trends and to meet with key players in the industry. It offers solutions providers a brilliant opportunity to present our portfolio and to demonstrate how we are supporting customers as they embark on digital transformation and monetisation.

What do you think are the key developments in, or threats to, your market sector at the current time?

The key development in our market is multi-platform delivery and everything that entails, including the ability to monetise content across all media channels. Our customers recognise that these changes affect technology, business models and business operations – all at the same time! Our customers need comprehensive solutions to cover all of the above.

Why should delegates visit your stand at IBC?

We are a leading solutions provider covering all aspects of end-to-end media workflows including intellectual property management, scheduling, media asset management and content monetisation — across all platforms. Our global client base trusts our solutions to manage billions of media assets each year. Experience at our booth how we transform content into value enabling our clients to connect content and people.