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Q&A: Achim Gleissner, head of commercial management broadcast & media, Sennheiser

Has IBC come at a good time for the electronic media industry? Why?

The annual IBC is always the ideal place to showcase the latest solutions in this dramatically changing business environment, which is marked by the democratisation of content and such technical trends as surround audio in broadcast productions. While systems are becoming increasingly networked, networking between people remains equally important.

What do you think are the key developments in, or threats to, your market sector at the current time?

Being an industry leader in audio for traditional TV broadcast production, Sennheiser is faced with the same challenges as our customers. OTT broadcast and content shared through social media currently is complementary to traditional TV, but will increasingly gain importance and finally overtake classical TV. This new content category provided to mainly younger customer groups is often both produced and watched on smart devices,
and therefore also requires different tools.

Why should delegates visit your stand at IBC?

Sennheiser is showing typical user scenarios, from TV broadcast studios to Vloggers, from ENG to intuitive surround sound productions in a real life environment. Product features are becoming less relevant. Users want to know ‘what’s in for me, what does this solution do for me, how does it make my daily work more efficient?’ At IBC, we provide answers.