Has IBC come at a good time for the electronic media industry? Why?
Broadcasters are working through the challenges of many transitions from the analogue world, notably digital television, digital radio and IP transport and networking. With these conversions, broadcasters are tasked with more channels and delivery platforms to manage. From a cost management perspective, rising energy costs are bringing new financial challenges. IBC is an excellent opportunity for broadcasters to discover the latest in technology and workflow solutions to address these challenges and solve problems.
What do you think are the key developments in, or threats to, your market sector at the current time?
Advances in energy and efficiency top the list. These are a number of contributing factors to rising energy costs worldwide, include carbon footprint taxes in many of the larger energy-consuming countries. Furthermore, the technical support base for broadcasters is changing, as is their required skillset. Engineers are now multitasking across RF and IT. As a result, people are looking for tools that lower network operating costs and simplify its operation and management.
Why should delegates visit your stand at IBC?
We have exciting solutions to solve problems. Innovation in low power consumption and total cost of ownership is at the core of our Flexiva AM/FM/digital radio – including new high-efficiency liquid cooling – and Maxiva TV/DAB Radio transmitters. Our Intraplex transport solutions leverage the latest in robust IP capability for advanced networking, contribution and distribution. Beyond these technologies, we’re moving into advanced confidence monitoring for the user experience across all of these platforms. If you are trying to deliver content, we have solutions to help you do it cost-efficiently.