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Providing more bang for the bit

Described as a new video compression technology that lowers the total cost of ownership and improves video quality, Brightcove’s Context Aware Encoding is on show. The company claimed that the system uses machine learning and deep video analysis to maximise visual quality, while reducing storage and delivery bandwidth requirements by up to 50 per cent.

According to Brightcove, the technology is different from other encoding systems in that it takes into account the broader context of the video experience, creating a custom encoding profile tailored to the combination of each individual video’s content complexity and viewing environment.

The result for viewers is a higher quality video that starts up faster and buffers less.

Anil Jain, executive vice president and general manager, media business unit, Brightcove, said: “Context Aware Encoding provides more bang for the bit to Brightcove Video Cloud customers.

We’re proud of this new technology that simplifies the transcoding process and delivers on the promise to greatly enhance the user experience and significantly cut operational spend.”