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Platform for success

The T-Cube project devised and implemented by HP has shaped the transition of Italian broadcaster RAI into a fully digital media company.

With more than 10,000 employees, RAI operates 14 television channels for digital terrestrial transmission and seven radio channels as well as several satellite and internet-based platforms.

As well as making file exchange easier and more cost-effective, the T-Cube platform supports 16 end-to-end TV production workflows, connects several departments and functions including post production, archive, schedule, playout and advertising, while running tens of thousands concurrent processes. It also frees up resources previously dedicated to legacy processes such as tape recording, media handling and ingest process for automated playout and editing, thereby increasing operational efficiency.

David Sliter, vice president and general manager, communications and media solutions, HP Enterprise Services, said, “Today’s media companies need to digitalise their assets and processes in order to remain competitive. By supporting RAI in its transformation journey from legacy video workflows to an integrated digital supply chain, HP has established a reliable platform to support RAI’s future business success.”

Roberto Cecatto, director, TV production department, RAI, is appearing at a special session, Laying Foundation for the Future of TV, at the Technology in Action Theatre, Monday 11:00 – 11:30.