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Platform-agnostic MAM is the future

The future of media asset management is fully integrated platform-agnostic systems that consolidate necessary workflow processes. That is the verdict of André Kamps, the CEO of Elements: “Broadcast and post production facilities don’t need more gimmicks and gadgets, but faster and easier manageability of assets, and purposeful features that simplify and accelerate their daily business.”

As a result, the company has launched a web-based MAM tool for managing and organising files across many platforms. Called Media Library, it features a full-text search engine, an intelligent task manager and an editing tool.

“When we learned from our customers that a quick rough-cut, conducted on-set or at home, with a simple and intuitive tool that anyone can operate, would save them so much hassle, we got busy developing just exactly that.” 3.A27