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Partner programme launched

Support for pre-sales activity, including assistance with resources, provision of demonstration equipment, marketing, technical and project management expertise, is at the heart of the partner programme being launched by Media Links at IBC.

John Smith, managing director, Media Links EMEA, said, “Media Links has a proven track record supporting major global events like the Olympic Games and the World Cup; we serve high-profile media and broadcast clients like NBC and Turner, and we are also a key supplier for global communications networks like Telstra.

“Last year, as part of Media Links’ continued expansion program, we opened our first wholly owned division in the EMEA region, based in the UK. To capitalise on the growing market for moving content over IP within the live broadcast environment, we are now looking for long-term strategic partners to address the diverse range of channels, languages and territories available.

“We have all seen trading agreements that favour one side or the other,” continued Smith. “However, true partnership agreements have to understand and meet the needs of everyone in the chain. Therefore, we have carefully designed a partner programme to deliver a clear range of benefits to partners and their clients.”