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Broadcast and media: IBC strategic analysis

With three days of IBC behind us, the Outlook for Broadcast and Media: IBC2015 Wrap-up session (11:30 – 13:00), is a great opportunity to highlight and review the major strategic themes throughout the exhibition and conference. How much weight should be given to 4K and Ultra HD for most broadcasters? Has High Dynamic Range and Wide Colour Gamut dominated panel discussions, or has the focus been on broadcasting’s never-ending anxiety over threats from the ‘new disruptors’.

IBC brings together all the key indicators for the direction of the broadcast and media industry over the coming years. What can we learn from the conference sessions and a technology packed exhibition?

The session’s producer, John Ive (director of Business Development and Technology at IABM) is superbly qualified to moderate, and guide the speakers to cover as much ground as possible. He says that topics under focus will include the trend towards IT-based production and delivery systems, new video formats including UHD, the ever expanding range of devices accessing video and audio, plus the implications of social integration.

In this session IBC delegates will hear from top executives who have been watching developments and have formed views on the shape the broadcast and media industry will take.

Panellists include Richard Friedel, EVP/GM, FOX Networks; Simon Fell, director of Technology & Innovation, EBU; Marco Pellegrinato, director of R&D, RTI Mediaset Group and Michelle Munson, CEO & co-founder, Aspera.

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