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Overcoming the EST hurdle

RightsLogic’s VOD Offer Management functionality, which is being launched at IBC, gives operators the tools to easily re-price and re-offer content, offering greater merchandising flexibility to maximise reach
and revenues.

Electronic sell through (EST) as a form of media distribution is growing by leaps and bounds. Customers have demonstrated that they are eager to buy content during the early-release EST window, rather than waiting four-six weeks until they can rent the title. In the US, according to figures published by the Digital Entertainment Group, EST is up 30.4%.

One hurdle that video service operators and MVPDs face is that launching EST brings administrative headaches, with increased volumes of data and a much greater frequency of updates. RSG Media said it aimed to overcome that obstacle with VOD Offer Management based on the RightsLogic rights management system.

The system takes advantage of RSG Media’s expertise in data analytics and optimisation, using VOD sales and scheduling data to identify uplift opportunities that providers can use to generate substantial new VOD revenues.

According to RSG, with RightsLogic providers can dynamically adjust pricing throughout a title’s lifetime on their platform, depending on demand and how the content is performing.

Mukesh Sehgal, RSG Media president and CEO, said, “EST providers are stuck trying to manage hundreds, if not thousands, of updates that need to flow through into their CMS. With RightsLogic, they can
focus on bringing their audience the finest shows, while maximising shareholder value. It’s a win-win.”

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