How best to design and configure the consumer interface is a challenge for many IBC exhibitors. For Netgem, the appropriate approach is to arrange it according to content.
The company has now unveiled Gaming Avenue, a curated category that enables consumers to access some of the biggest franchises in gaming on their TV, via the cloud.
Netgem is launching the GameFly Streaming service within Gaming Avenue, providing what it describes as a unique and high-quality gaming experience to customers without the need for a video game console system.
Extending the #TelcoTV offering from connected TV to connected entertainment and an integral component of Netgem’s range of content services, the company said that Gaming Avenue represents the first step towards Netgem’s connected home ambition, through its expansion into a full suite of content-driven entertainment services for consumers.
Netgem’s managing director for Europe, Sylvain Thevenot, also sees an opportunity created by the increasing affordability of sound bars, making the TV a viable music delivery device.
Accordingly, Netgem is now including ‘music’ as a content category, giving users simultaneous, single screen access not only to external sources, but also to their own music libraries.