OPINION: The Evolution of MAM

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Broadcasters require media tools with continuous access to content throughout their business, says Julian Fernandez, solutions director, Tedial

Traditional linear playout and viewing on-demand has evolved more quickly than many expected into the concept of ‘content everywhere’ via smart TVs, tablets, smartphones and PCs, at least in digitally maturing markets. To keep up with the pace of this consumer behaviour, broadcasters need to have a number of key processes in place including multi-site, multi-format (4K is becoming a reality now), multi-platform delivery, and increasingly media business reporting.

In turn, MAM systems have evolved to manage users as well as large amounts of content and related media and data such as audio languages, subtitles and all the additional metadata, images and attachments needed for non-linear distribution.

Removing the unnecessary, and at times, overwhelming complexity caused by multiple workflow states, wrappers and codecs etc. enables easier discovery of related media. By providing improved tools, this complexity is replaced by a logical view of the content and workflow with direct access to the different components for validation: forms to easily select audio; metadata enrichment for packaging and delivery of content in the correct format.

The launch of Tedial’s award-winning Evolution MAM earlier this spring has driven media management to a new level by presenting a suite of scalable and flexible Media IT software modules that automates the preparation, movement and distribution of media internally and externally. Built as a modern workflow engine with a world-class MAM tightly coupled to it, Evolution makes media ‘workflow aware’, enabling customers to cost-effectively increase their media throughput to meet the needs of the market where the consumption of content is growing year-on-year at an unprecedented speed.

Providing advanced, high-performance search and indexing tools as standard, Tedial Evolution users can easily surf and explore archives. They also benefit from improved integration between third-party business systems, driving workflow for linear, VoD and OTT services via a collaborative working environment.

The platform incorporates new GUI controls for any surface: MAC or PC browser, tablet or smartphone, and dramatically speeds up both manual and automated workflows. The new HTML5-based GUI keeps frequently used tools accessible to easily manage tasks, validate media or monitor workflow status remotely. The interface is fully customisable for individual preferences or work assignments, including metadata views and screen configurations, with an integrated activity monitor and unified view of archives, workflows and business processes.

Tedial’s clients are able to continuously expand and easily re-configure their core media IT to improve their overall media business performance. They are adding multi-site working and continuously tuning their media workflows using open industry standard BPM tools. Working with Tedial, customers are rapidly taking control to proactively manage their increasing content enrichment workload and the media throughput that is required to drive their multi-platform packaging for multiscreen distribution and success.

Tedial continues to embrace global industry trends with support for media initiatives such as the UK Digital Production Partnership DPP. Tedial Evolution ensures that customers can advance and develop their media businesses by evolving with the changes in media consumption and providing real operational efficiency and bottom line savings.

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